New Market Mavericks (Wiley Trading)

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Returns Here at the Country House we work ever so hard to ensure the quality of our books and the satisfaction of our customers. He is skilled in strategic planning and in developing and executing growth strategies yielding significant increases in revenues and profits. He has extensive global experience, is well versed in the details of international expansion, distributor networks and global partnering, and is recognized for cost-effective sales expansion into new markets, restructuring and building sales organizations that achieve targets, hands-on development of senior level, high profile customer relationships and excellence in customer service.

She is dedicated to helping information organizations cultivate a user-centered, standards-compliant approach to digital publishing and academic programs. Her work history demonstrates a commitment to the dissemination of high-quality scholarly and professional publications that advance science and knowledge for the greater good, and transform the researcher experience. In her 10 years with SAGE Publishing, Lettie played a key role in establishing product management expertise and user-centered product lifecycles and market research routines.

She was instrumental in launching user-centered web and mobile products, driving research and analysis that enabled evidence-based product management to maintain outstanding quality of SAGE platforms. Marty Mullarkey joins Maverick with more than 17 years of experience in senior marketing roles in the library and publishing industry.

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New Market Mavericks | General Finance & Investments | Subjects | Wiley

She has a proven track record in helping companies achieve their sales, branding and thought leadership goals. A well-rounded marketer, Marty expertise includes lead gen, strategic planning, product launches, messaging, PR and copywriting. Marty has served as Vice President of Marketing at Credo Reference and led the marketing team at ProQuest ebrary for 11 years — taking the company from the inception of the ebook market to its current position as industry-leading ebook provider.

Marty began her career as a newspaper reporter and has also held marketing positions at blue chip companies such as Andersen Consulting now Accenture and GCI Group, a division of Grey Advertising, as well as a number of Internet start-ups. Primarily focused on digital publishing solutions, during his time as Technical Director at The Charlesworth Group, Stephen was instrumental in overseeing the development of robust, scalable and efficient XML-first workflows for OA megajournals for the likes of PLOS, Nature and RSC as well as tailoring solutions around specific publisher requirements. He was also heavily involved in the growth of the Charlesworth China subsidiary through the migration of production work and accompanying training of local staff, to the creation and subsequent management of a dedicated technical development team consisting of Beijing, China and UK based programming support teams.

Stephen was also able to make use of his experience in XML-first publishing workflow integration, advising on technical infrastructure and feature requirements for the development of an online authoring eco-system aimed at simplifying the publication process for authors who have English as a second-language.

More recently Stephen was a key figure in the setup of the Alliance for Scientific Editing in China, an industry response to the growth in unethical practices in author services in China.

Stephen is also well versed in budget management, cross-departmental reporting and has had ongoing regular involvement in strategic planning initiatives for business development within his organisations. Rob is a multi-skilled operational leader with 23 years digital and technology agency experience. As well as leadership roles in operations and strategy he has held senior agency roles in planning, marketing, sales and user experience in New York, Mumbai and Hong Kong as well as the UK. Rob spent six years working for Semantico — two as COO — and proved himself to be equally adept at analytical problem solving and creative thinking.

He brings people together to solve problems and deliver outstanding solutions to clients. He is client and brand focused, commercially astute and an experienced negotiator. He is a consummate communicator, experienced public speaker and a highly pragmatic, experienced manager with excellent people skills. He has a first-class degree in digital media and an MA with distinction in English Literature. Rebecca is a publishing professional who has over 40 years of experience in all aspects of scientific, technical, and medical publishing—book, journals, periodicals, and online.

In this position, she managed acquisitions and new product development, peer review, marketing, editorial, production, rights, and distribution for print and online products, most notably the international publication of the Diagnostic and Statistic Manual of Psychiatric Disorders, Fifth Edition DSM In this position she launched a book program and two new periodicals as well as an online news feature.

An award winning, service-driven and commercially minded professional, Minty holds a sound track record in producing strategic marketing initiatives which deliver value to both clients and their customers. Howard provides Maverick with nearly two decades of experience in corporate, graphic, exhibition and website design. He works in consultation with our clients in the conception, design and production of online and offline marketing and market research activities — including brand development, pricing and product placement, physical market presence point of use; point of presence and marketing materials.

Howard's clients include leading information industry intermediaries and publishers. Howard's background includes the establishment and ownership of Design — a full marketing services company that he ran for 11 years. Howard and his team have in-depth experience of working as strategic or operational marketing consultants, for large corporations as well as "start-ups" and specialist niche suppliers.


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Jenny Drey comes to Maverick with 25 years' experience of marketing within the publishing industry, from books and journals to e-publishing. For the past 12 years Jenny has worked on a consultancy basis, providing marketing and PR expertise to a range of clients both in the publishing industry and in other industry sectors including legal and entertainment. She has carried out many market research programmes for clients in the UK and the US, reaching into Europe with her fluent French and German.

Amongst her other projects she has been called upon to establish and run the marketing of a books programme for a major UK publisher, and head the PR for several scientific communities and publishers. Early on she spent several years at Robert Maxwell's trade publisher Macdonald, where she marketed fiction and non-fiction books to the book trade and to the general public.

Jenny is an ideas person and continues to enjoy the creative aspects of writing, research and translation, as well as generating and working on sound commercial propositions. Chris has spent 10 years running operations for Cambridge Scholars Publishing, working on streamlining activities right through the publication process, including management and oversight of an in-house print production environment, a semi-automated pre-press and author liaison system through the use of a bespoke database system, and a warehousing and fulfilment department.

Having also worked extensively and directly with authors for many years, he also has a solid understanding of the need to balance efficiency and optimisation, with traditional publishing values, and how to present modernisation efforts in a positive way. Chris is a passionate problem solver, with a particular keenness for data analysis driven decision making and process improvement. He is currently also learning the programming language python, having worked with it extensively as a manager for many years.

Rebecca Erskine, Associate, Content and Marketing. Rebecca has over 20 years of experience in the digital funding world, having started her career at Grantfinder Ltd and further developing her career at global software and publishing group Idox Software Ltd.

Rebecca is well versed in orchestrating activity across multiple business functions including Commercial, Content, Product Development and Marketing. Her expertise spans a number of key areas including go-to-market strategies for the academic sector in mainland Europe and beyond, strategic planning, delivery of focus groups, end-to-end marketing campaigns, content writing, client workshop delivery, development of bid writing courses and sales recruitment.

The Secret Science of Price and Volume

In her spare time she writes for a regional lifestyle magazine on topics ranging from industrial heritage to restaurant reviews. Ruth is a publishing professional with deep experience of open access, change management and process development. She has worked in open access publishing since its conception and brings experience from a breadth of business types, from a start-up company using a new business model to a global corporate environment. Her expertise covers journal portfolio strategy, recruiting and developing global teams, engaging societies, and developing a top-class service for editors.

She is adept at growing a business in a changing landscape and has a broad knowledge of the STM publishing industry through her roles at BioMed Central and at Elsevier. Ruth has a special interest in health and has worked closely with societies and NGOs, such as the World Health Organization, to understand and contribute to their objectives. In other projects, she has reviewed and transitioned editorial models to handle scale and has convened stakeholders from across the research landscape to explore the relationship between open access and the development of research in low- and middle-income countries.